Rise Art

Why artists need to be online

Posted in Uncategorized by Scott @ Rise Art on July 2, 2010

Recently, we came across this article from 2007, stating that artists were pushing the envelope for online presence. However, having done some research we were actually surprised at the number of  young artists who do not have an online presence, especially outside of social networking sites.

While everyone hears about the stories of artists being “discovered” and making it big, for most artists the idea of waiting to be discovered is romantic and not realistic. As an artist, one has to market and promote their art in order to make it happen.

While you might not plan to sell your original art work online, the Internet might still prove useful in terms of discovery and promotion – ultimately leading to increased awareness and eventually sales. Becoming part of the dialog and raising your awareness both online and off can greatly increase your chances of getting to the next stage in your career. A few reasons why artists should consider promoting themselves online:

1. It is incredibly easy: Ten years ago, building and managing an online process was cumbersome and expensive. Today for artists, a variety of sites make it easy to build and manage your portfolio and a profile for free. Additionally companies like SquareSpace and WordPress offer inexpensive and free solutions to build and manage a website/blog that is extremely easy to navigate and update. Artist and Curator Kirsty Hall has written a helpful article on the subject, which we highly recommend. Empty Easel has published an article on the advantages of owning an art blog. At Rise Art we believe that the key for artists is to initially not bite off more than you can chew. Start slow with a basic blog or site, and then expand from there.

2. People are already searching for you: While curators generally visit a great number of exhibitions, shows and studios, the reality is that that a lot of research is done online. Curators, gallery owners, critics and collectors all see artists work and want to learn more about them. At Rise Art a majority of our artists have direct searches for their name which bring people to their profile on Rise Art. Building an online profile sites like Rise Art and maintaining an online presence can provide interested parties with direct access to your works, motivation and upcoming projects.

3. It helps with competitions: When applying for a prize or exhibition, artists are generally only allowed to send in a limited number of works. However, if interested in an artist, a curator or panel would want to see more work in order to get a better idea of an artists motivation. Artists with online presence are easily accessible.

4. It increases your reach globally: An artist’s work might be picked up online by other peers, online magazines or publications, helping you spread your work beyond your local boundaries. It further enhances you chances of being found online, which this graphic of how Google works illustrates.

What are your thoughts? Have you been successful online as an artist?

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9 Responses

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  1. Victoria said, on July 2, 2010 at 10:52 am

    I think it is important for an artist to be online, giving people a chance to see your work and find out that what you are doing as an artist. Since graduating, I have had a website and I feel that it has lead to many opportunities and given me contacts in many parts of the world.

  2. martin krolzig said, on July 3, 2010 at 8:33 am

    It’s obvious to me that artists “should” be on line, for the reasons you have mentioned. My work can be difficult to understand consequently gallery owners are reluctant to take the chance that it will sell, so I get very few chances to show. I want people to see what I make and I want them to understand what I’m on about. Rise art is perfect for artists like me, to see if anyone out there gets it. The best thing is a sale, the next best thing is a dialogue, I wish we had more space to offer constructive criticism.

  3. sentimentum said, on July 3, 2010 at 2:51 pm

    My art work is generically non-commercial and unless I can find a gallery that is willing to take a chance on promoting my work it would never be seen. Thank heavens for the internet as it is open for all the world to see, if they choose to look is another matter.

  4. Dai Wynn said, on July 4, 2010 at 7:17 am

    I have just written a few words about my experience with online “selling” in ‘blog on Total Art Soul”.

    http://bit.ly/91ZRch

  5. Chantal said, on July 4, 2010 at 10:48 am

    Yep agree with all of the above – an online presence is absolutely essential and is a real gift in terms of not being totally reliant on having gallery representation to be seen in the art market.

    I have found blogging to be a useful process not just in terms of promotion but working through thoughts an ideas – just having to think things through before writing them down for others to read can be incredibly helpful.

    On a practical note I’d recommend weebly as a good free website building tool. Its a really simple drag and drop format (no code) and can look pretty good.

  6. […] Update your website or blog. If you have not got online presence, we suggest you start creating an online presence – see this blog entry for further information. […]

  7. Patjila said, on September 15, 2010 at 2:49 pm

    Agree totally with your opinion and working on it. Let’s say I’m and older selftaught artist, wohooha! (Totally not feeling old really lol) Just dared to express myself as an artist/photographer so for me there is a lot of promotional work still to be done 🙂 One day at the time and it will! Thank you for sharing the article, very usefull.

  8. GEORGE said, on September 15, 2010 at 2:58 pm

    having an on-line presence is a lot easier than hauling your folio round to galleries or potential customers…

  9. Kevin Jackson said, on October 10, 2010 at 12:07 pm

    Hi Rise Art Team,

    Thank you for posting a comment on my blog post of 10 June 2010

    I’m not so down on virtual art sites as a reading of that piece may suggest. Websites etc. certainly save hauling portfolios hither and thither… all exposure is good.
    My answer to my own q. ‘but who else other than artists who stick our stuff up on it will be looking?’, is effectively as your reply.
    I am asked the question, (so ask it) as I’ve had very little return of any sort from my online presences.
    I am aware in writing this that my work is the reason for the lack of response, which then begs a wider question: Should artists tailor-make work to ‘look great’ on virtual art sites?

    Keep up the good work.

    best wishes,
    Kevin Jackson


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