Rise Art

How to survive an Art Fair

Posted in Uncategorized by Scott @ Rise Art on October 4, 2010

Art Fairs represent an excellent way of seeing what is ‘out there’ in one place. Galleries are gathered to show curated projects or works by their entire stable of artists, allowing visitors to see a wide range of work. Most fairs have a special theme surrounding them, thereby catering for a variety of tastes and interests.

Multiplied, for example, which specialised in showing contemporary prints and multiples. Pinta Art Fair is focusing  on contemporary Latin American Art.  Frieze Art Fair is the most famous London-based contemporary art fair. The Affordable Art Fair is a great way of discovering affordable works of art. Being interested in contemporary art, you will eventually end up attending at least one of these. Given the ever increasing popularity of these events, they can quickly turn into a real frenzy. Having spent a lot of time at fairs, we believe we might have a few useful tips for how to make the best of  a day at an art fair:

  1. Wear comfortable clothes, and ladies, think flats!
  2. Be prepared. Check upfront who is exhibiting and note the stands you really want to see.
  3. Get a map at the entrance to see where you want to head. It is also handy if you have a bad sense of orientation!
  4. Don’t be shy to ask questions to the gallery representative at the stand – that is what they are here for.
  5. Leave your contact details with galleries where you saw works of artists that triggered  your interest, so you will receive invitations to future exhibitions as well as news on the particular artist.
  6. Bring a notepad and pen to capture the names of galleries and/or artists that appealed most to you.
  7. If you are not one of the lucky ones being invited to the preview day, try to avoid rush-hour. Ensure you go at a time and day other people might not be able to.
  8. Do take your time – most art fairs are of considerable size and you want to get most out of it – it is impossible to race through Frieze Art Fair in one or two hours if you want to see work.
  9. Always have some spare change with you, so you can buy yourself some coffee or water at the coffee shop without having to queue for the cash-machine.
  10. Do all of the above and you are in for a wonderful day of discoveries!
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